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Our Mission

The GRA is an organization of guest relations professionals from a diverse group of companies, who offer public and/or private tour programs. Our goal is to help members improve their guest relations activities through the provision and exchange of information and best practices and the development of a resource network.


The Guest Relations Association is dedicated to providing value and support through its services and benefits offerings. The GRA is a network within itself and facilitates networking as a service among peer members for the purpose of sharing information and ideas.